The article claims that international goods forwarders carry commodities between locations all over the world using more than 300 different techniques and hundreds of clients. In actuality, one of the toughest tasks in the transportation sector is transferring commodities. Interacting with and navigating with all of the businesses that they operate through are becoming increasingly difficult for companies. As an example, transportation companies move millions of commodities each year without knowing where or even which cargo will be the most profitable.