The coordination and logistics of moving goods from one location to another is called freight forwarding. It includes managing the movement of goods from the point of origin to the final destination, including packing, labeling, transportation, storage, and insurance. Freight forwarders act as middlemen between shippers and carriers, negotiating rates, setting up transportation, and taking care of paperwork and customs clearance. They may work with a variety of industries, such as manufacturing, retail, or e-commerce, or they may specialize in particular types of cargo, like refrigerated goods or oversized items. Effective freight forwarding requires strong relationships with carriers, accurate tracking and communication, and attention to detail to ensure timely and economical delivery of goods.