Lead generation requires you to constantly search for contacts, and you need to escape from your office and go wherever your customers are. It is not a part-time job. It is the process of generating a potential customer's curiosity about your products or services. Today, there are numerous lead generation methods that we may apply, free or paid too. Lead Generation Lead generation is the procedure for developing or rooting the customer's interest in a particular product or service with the intention of building a sales funnel.